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THE KEY TO SUCCESSFUL SELLING

The Real Estate Staging Association® (RESA®, the trade association for professional real estate stagers) defines staging as, the preparation of residential or commercial properties for sale in the real estate marketplace. The primary objective of staging is not to decorate, but rather bring the property up to a level that it will appeal to the greatest number of potential buyers that will pay the highest price possible. Professional stagers use their knowledge of design trends, real estate ethics, and property renovation solutions to help the seller achieve their goals.

Many people think that staging is the same as decorating. There is a significant difference between the two.
Decorating is about your personal style. As an example, if you love purple and gold and want that in your bedroom then by all means decorate your bedroom in purple and gold. The way you have decorated your home for your own enjoyment and the way you market your home for sale are very different.

Staging is not about your personal style, displaying your collections, etc. The way we function in our homes in our day-to-day lives is perfect for our day-to-day lives. However, when you decide to list your home for sale, you must think about how to properly merchandise that home so it appeals to the greatest pool of buyers.

HIRING A PROFESSIONAL STAGER

When you decide to sell your house, RESA strongly recommends hiring a professional stager for a consultation to view your property & provide recommendations to improve your Return on Investment (ROI).

Working with a professional stager will make the selling and moving experience faster, LESS stressful and more profitable.

A professional stager will be able to work within your budget and help you invest your dollars for the best ROI. They will be able to make recommendations on everything from paint choices to knowing when to replace or update items, knowing what stays, and what should be packed up and sometimes complex upgrades or renovations.

Professional stagers will never make you feel bad about your personal taste or insult your belongings, style, lifestyle, etc.

Whether the house is occupied or vacant, a professional stager is the first step in maximizing the sellability of your property while putting it in its strongest position possible so it will be on every buyer's must-see-list.

STAGING BENEFITS BOTH SELLERS AND BUYERS

• Buyers view professionally staged listings as well-maintained.

• Buyers' agents recognize that professionally staged listings are "move-in" ready and are more inclined to show staged properties.

• Photos of professionally staged listings look better on the MLS, as well as in print.

• Professionally staged listings STAND OUT in prospective buyers' minds.

RESA Real Estate Staging Association - THE CONSUMER'S GUIDE TO REAL ESTATE STAGING