What is Staging?

What Is Staging?

The Real Estate Staging Associations (RESA, the trade association for professional real estate stagers) defines staging as the preparation of residential or commercial properties for sale in the real estate marketplace.

The primary objective of staging is not to decorate, but rather bring the property up to a level that it will appeal to the greatest number of potential buyers that will pay the highest price possible. Professional stagers use their knowledge of design trends, real estate ethics, and property renovation solutions to help the seller achieve their goals.

Many people think that staging is the same as decorating. There is a significant difference between the two.

Decorating is about your personal style. As an example, if you love purple and gold and want that in your bedroom then by all means decorate your bedroom in purple and gold.

The way you have decorated your home for your own enjoyment and the way you market your home for sale are very different.

Staging is not about your personal style, displaying your collections, etc. The way we function in our homes in our day—to—day lives is perfect for our day—to—day lives. However, when you decide to list your home for sale, you must think about how to properly merchandise that home so it appeals to the greatest pool of buyers.